IFMR Graduate School of Business (GSB) at Krea University has launched a five-year BBA Integrated MBA Programme for the academic year 2023, as per an official release. According to it, the new programme aims to help prepare students of business and entrepreneurship. “It is designed to build the knowledge, skills, values, and attitudes required for leadership roles,” the statement said.
Furthermore, the fully residential course is hosted from Sri City in Andhra Pradesh, 70 km from Chennai. The ambitious degree programme is meant for students completing 12th standard, who aspire to join family business or become entrepreneurs, business journalists, or professional managers.
This ambitious degree programme is meant for students completing class XII who aspire to join their family business or become entrepreneurs, business journalists, or professional managers.
At the launch of the new programme, Prof Lakshmi Kumar, Dean of IFMR GSB Krea University, said, “We have curated the programme in line with the Government of India’s New Education Policy (NEP). Each year’s curriculum is self-contained, and each successive unit moves the student up on the employability scale. With our emphasis on acquiring practical skills, our programme is closer to the German Fachhochschule than a conventional University degree (where the emphasis is mostly on knowledge). Across the world, MBA programs are designed for the top one percentile and tend to be high-speed roller coasters with little opportunity to mull or ponder. Our BBA Integrated MBA will overcome this gap, using the first three years (BBA) to explore the context of the business enterprise so that our students are well prepared to learn the content of business functions in two years of the MBA
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